Tuesday, April 6, 2010

What the Dog Saw


(wrong title, but you get the idea)

Malcolm Gladwell through his three books, The Tipping Point; Blink; and Outliers in the past decade has radically changed the way we understand our world and ourselves. For the first time in What the Dog Saw, Malcolm brings together, the best of his writing from The New Yorker.
Malcolm presents a bittersweet tale of the inventor of the birth control pill, and also the dazzling inventions of the pasta sauce founder Howard Moscowitz. Malcolm sits with Ron Popeil, who is known as the king of the American kitchen, as he sells skewer ovens, and divines the secrets of Cesar Millan, who is known as the "dog whisperer" as he can calm savage animals with the touch of his hand. He explores cleverness tests and cultural reporting and " retrospection bias" and why it was that everyone in Silicon Valley once tripped over themselves to appoint the same college graduate.
According to Gladwell, "Good writing does not succeed or fail on the strength of its ability to influence. It succeeds or fails on the strength of its ability to connect you, to make you think, to give you a sight into someone else's head. This book is yet another example of the optimistic spirit and persistent curiosity. Gladwell is a brilliant investigator of the hidden extraordinary.

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